Yesterday, I found myself leaning into my monitor, every few seconds refreshing the Amazon Lightning deals page. I was meticulously waiting for the flash sale on this behemoth, The Titanfall 2-Vanguard Collector’s Edition
Normally $250, this edition of Titanfall 2 comes with a journal, pen, cloth patches, scarf, a usb dog tag, a fully wearable helmet of the main character and the deluxe edition of the game.
Now, being an expert at spotting great deals, I anxiously awaited to see the discount that would be applied to this collector’s edition that costs as much as an Xbox One or Playstation 4.
After tediously refreshing the page waiting for the sale to go live, the Lightning deal price was revealed. $108, an absolute steal considering everything included. I quickly bought it. A grin enveloped my face as my wallet began to sob.
A few hours later, I was winding down for the night. I had just finished an intensive session of Battlefield 1 and was mellowing out to Bob Ross painting shows (a totally normal activity).
I glanced over at my shelf, one containing collector’s editions for Destiny: The Taken King, Uncharted 4: A Thief’s End, No Man’s Sky (regrettable), Sniper Elite 3, Battlefield 1, Max Payne 3 and 5 Call of Duty games.
There was something that every one of those collector’s editions had in common, they were all just sitting there on my shelf. There was no use for any of their contents except to look nice and show off when friends would come over.
This is the problem with most collector’s edition games and the reason I later cancelled my TitanFall 2 order; they are cool to unbox and fun to gawk at, but they normally serve no higher purpose than gathering dust and taking up space.
I’m a huge fan of highly detailed and hand-painted figures. A company called Tri-Force makes some of the best and biggest including those in the Amazon exclusive Battlefield 1 and Gears of War 4 collector’s editions.
These statues are impeccably detailed, slightly justifying their gargantuan costs at launch. But today, something really has to stand out in order for me to spend $200+ dollars on it, and these collector’s editions just aren’t worth the price of admission anymore.
In 2017, I want to see more companies expand their collector’s edition content into items I can actually use. No more remote controlled vehicles, cloth patches or statues. I want items that help me reinforce the fun I had playing a game that are also practical.
Let me give an example. One of the most sought after collector’s editions of a game in recent memory was the Black Ops 3: Juggernog edition.
Retailing for $199.99, it included the game, season pass, extra DLC and a set of coasters to go along with a working mini-fridge modeled after one of the most iconic pieces of the franchise.
It sold out within 45 minutes of its announcement, and would fetch hundreds (and stupidly) thousands on Ebay.
I was lucky enough to snag one. I use the mini-fridge and coasters every day at home and at work. These items added significant value to my Black Ops 3 “experience” by becoming staples in my everyday life while simultaneously reminding me of how much fun I had playing the game.
The point is, no one NEEDS a collector’s edition. A company has to make me WANT a collector’s edition, and justify the higher asking price associated with it. The best way to entice myself and other consumers in the future is to stand out from the crowd.
There are literally hundreds of games that launch with a steelbook case, statue and a deck of cards. Next time, put in a Hoodie, water bottle, sunglasses, bottle opener, mini-fridge, anything that can have a practical everyday use.
Or we could just spend the money we saved not buying boring Collector’s editions on more games. That works too.